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【With the same author name:【Sheng Guanghua】 Found 3 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
Association of “Green”: A Research on the Contingency Mechanism of the Effects of Green Product Packaging Color on Consumers’ Green Purchase Intention
Sheng Guanghua, Dai Jiatong, Yue Beibei
First published at: May 20, 2021
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doi:10.16538/j.cnki.fem.20200804.301
Foreign Economics & Management, Vol. 43, Issue 05, pp. 91 - 105
    |  F270
Will Enterprise Feedback Promote Green Repeated Consumption Intention? An Empirical Study on the Impact of Post-consumption Value Feedback on Consumers’ Green Repeated Consumption Intention
Sheng Guanghua, Yue Beibei, Gong Siyu
First published at: Oct 01, 2019
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doi:10.16538/j.cnki.fem.20190813.002
Foreign Economics & Management, Vol. 41, Issue 10, pp. 3 - 16
    |  F270
Can Brand Green Extension Enhance Consumer Response? A Research on the Effects of Congruence between the Green Extension Type and Processing Mindset
Sheng Guanghua, Gong Siyu, Ge Wanda
First published at: Apr 01, 2019
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doi:10.16538/j.cnki.fem.2019.04.008
Foreign Economics & Management, Vol. 41, Issue 04, pp. 98 - 110
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